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Content Creators
Consumers are no longer clicking through ten links. They read one synthesised answer. And increasingly, that answer is built on earned media. For publishers, influencers, editorial platforms, and high-quality content creators, this changes everything.
50–65%
of cited domains are earned media
85%
in high-intent queries
4
LLMs monitored continuously
Research shows that generative engines like ChatGPT, Claude, Gemini and Perplexity systematically prioritise earned media domains over brand and social sources — representing 50–65% of cited domains, and up to 85% in high-intent queries.
As traffic shifts toward AI answers and zero-click behaviour increases, your authority no longer just drives clicks. It shapes the answer itself.
“If your content is cited, you influence perception. If it's ignored, you disappear from the narrative.”
Generative engines prioritise authoritative editorial domains when synthesising answers. Independent editorial coverage carries higher influence weight than owned brand pages in most intent categories, representing 50–65% of cited domains, and up to 85% in high-intent queries.
By focusing on structured, authoritative content with clear entity references, topical depth, editorial clarity, and consistent domain authority. Meikai provides the data to guide those decisions and measure the impact of changes over time.