MEIKAI
From AI visibility to sales: connecting GEO and GEA to ROI
Use MMM to prioritise prompt themes, measure incremental GEO lift, and improve GEA efficiency with Google Analytics, Adobe Analytics and sales data.
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Meikai blog
Ideas and analysis for teams building visibility in the age of AI search.
Use MMM to prioritise prompt themes, measure incremental GEO lift, and improve GEA efficiency with Google Analytics, Adobe Analytics and sales data.
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Only 13% of the domains ChatGPT cited ranked in Google's top 10 for the same prompt. Meikai tested two 2026 studies on ChatGPT, Gemini, AI Overviews and AI Mode.
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How Meikai turns visibility evidence into actionable plans, reviews on-site drafts with a critic model, and uses evaluations to improve its optimisation workflows.
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As luxury brands prepare their Christmas campaigns and boutiques, customers may already be forming an opinion through the sources that LLMs use.
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Criteo reports that Interparfums achieved 45.5% higher combined visibility when ChatGPT ads appeared. The measurement design offers a model for future campaigns.
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Prepare for Black Friday, Cyber Monday and the holiday season with real shopper conversations, early content publication and advertising focused on genuine visibility gaps.
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OpenAI is opening ChatGPT Ads to 31 European markets. What changes for European advertisers, what has not changed, and why Meikai is making Ad Planner for ChatGPT officially available to every customer.
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The IAB has published a shared framework for measuring AI visibility. Here is what its 4 Ps and decision-grade standard mean—and how Meikai maps to them.
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Generative engine advertising is paid, labelled placement inside AI-generated answers. What GEA means, where you can buy it in 2026, how targeting works without keywords and how it differs from agent ads.
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Generative Engine Advertising is the in-LLM placement. Advertisers need an independent partner to decide where to spend, optimise the buy and measure lift. We compare Meikai, Evertune and Profound on that job.
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We analysed luxury discovery across thousands of prompts with Bain and Comité Colbert. Here is what the data says about enterprise GEO for luxury brands.
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Meikai's response-tracking volume grew 245× while external monitoring recorded 99.98% uptime and a 226 ms p75 response time. Here is the operating standard behind enterprise GEO.
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Meikai tested 250,000 responses across five AI platforms. Repeating prompts within a day tightened precision, but did not materially change the pooled ten-day result.
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Meikai tracked 997,614 Alibaba Product Insights citations through July 21, including a brief June content revival and a second removal. The latest data shows sharply different persistence across AI platforms.
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Omnicom Media France selected Meikai to measure how client brands appear across generative AI platforms and turn response-level evidence into work for media, content, search, PR and commerce teams.
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The best enterprise GEO platform depends on the operating need. Compare Meikai, Profound, Bluefish, AthenaHQ, Scrunch, Peec and Otterly across measurement, workflow and execution.
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Le Figaro Media will create the branded content and Meikai will measure it. The full protocol, 50 prompts daily across six-plus AI experiences, is published before the campaign runs.
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Most brands measure AI visibility backward, starting from the dashboard instead of the demand. One customer's logs show 535 ChatGPT fetches producing 6 visits, which is why the prompt set has to come first.
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A practical framework for checking whether investment products appear for relevant questions, whether their risks and terms are described accurately, and which sources support the answer.
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ChatGPT Ads now has an auction, reporting and conversion measurement. It also has a measurement trap: one change to a set of source pages moved ChatGPT citations eightfold and Perplexity not at all, which is why organic visibility cannot be your control group.
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A testable AI crawlability audit records access, rendering, extraction, identity and freshness for real pages—and keeps those results separate from citation or visibility claims.
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Mentions, citations, shortlists and referrals mean four different things. Plus why a discontinued product page can keep selling for months after you delete it.
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For beauty brands, the real exposure is confident misdescription: an outdated formulation, an omitted contraindication, a claim on the wrong product.
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Automotive AI measurement should check shortlist inclusion, regional specifications and source accuracy—not infer dealer visits from a model mention.
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AI brand visibility only becomes actionable when prompts, platforms, markets and evidence stay visible. This guide defines the metrics, workflow and limits.
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A citation establishes association, not causation. This framework shows how to connect prompts, pages, claims and controlled changes without overstating what the evidence proves.
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