Author

Manano Omata

Luxury Marketing Graduate Student

Manano is a graduate student specializing in luxury marketing at NEOMA Business School, currently interning at Meikai, a GEO platform focused on AI visibility.

Articles by Manano Omata

A customer approaches an illuminated luxury boutique at blue hour.

Sep 16, 2026

Before They Walk In: How LLMs Are Shaping Luxury's First Impression

As brands enter the busiest quarter of the year, the run-up to Christmas, most of the work goes into windows, campaigns and the in-store experience. Yet the customer who walks in on 15 December has already made up part of their mind.

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