MEIKAI
The IAB AI Visibility Framework Is Here. This Is the Milestone GEO Needed.
The IAB has published a shared framework for measuring AI visibility. Here is what its 4 Ps and decision-grade standard mean—and how Meikai maps to them.
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Author
Founder & CEO
Rachid brings 20 years of experience across advertising and technology, including senior leadership roles at Teads where he led global client strategy across major markets.
He founded Meikai to help brands and agencies navigate the structural shift toward AI-driven search and discovery. He combines commercial rigor, international perspective, and a clear vision for the future of brand visibility.
The IAB has published a shared framework for measuring AI visibility. Here is what its 4 Ps and decision-grade standard mean—and how Meikai maps to them.
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Omnicom Media France selected Meikai to measure how client brands appear across generative AI platforms and turn response-level evidence into work for media, content, search, PR and commerce teams.
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The best enterprise GEO platform depends on the operating need. Compare Meikai, Profound, Bluefish, AthenaHQ, Scrunch, Peec and Otterly across measurement, workflow and execution.
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Le Figaro Media will create the branded content and Meikai will measure it. The full protocol, 50 prompts daily across six-plus AI experiences, is published before the campaign runs.
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ChatGPT Ads now has an auction, reporting and conversion measurement. It also has a measurement trap: one change to a set of source pages moved ChatGPT citations eightfold and Perplexity not at all, which is why organic visibility cannot be your control group.
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A practical framework for checking whether investment products appear for relevant questions, whether their risks and terms are described accurately, and which sources support the answer.
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A testable AI crawlability audit records access, rendering, extraction, identity and freshness for real pages—and keeps those results separate from citation or visibility claims.
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A citation establishes association, not causation. This framework shows how to connect prompts, pages, claims and controlled changes without overstating what the evidence proves.
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Mentions, citations, shortlists and referrals mean four different things. Plus why a discontinued product page can keep selling for months after you delete it.
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For beauty brands, the real exposure is confident misdescription: an outdated formulation, an omitted contraindication, a claim on the wrong product.
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Automotive AI measurement should check shortlist inclusion, regional specifications and source accuracy—not infer dealer visits from a model mention.
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AI brand visibility only becomes actionable when prompts, platforms, markets and evidence stay visible. This guide defines the metrics, workflow and limits.
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