MEIKAI
From AI visibility to sales: connecting GEO and GEA to ROI
Use MMM to prioritise prompt themes, measure incremental GEO lift, and improve GEA efficiency with Google Analytics, Adobe Analytics and sales data.
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Author
Co-Founder & CTO
Jean-Baptiste is a seasoned engineering leader with over 18 years of experience building and scaling complex platforms.
He co-founded Hyphen (acquired by Betterworks), later scaled Salesforce's platform as Senior Engineering Manager, and served as VP of Engineering at Teads. He specialises in platform architecture, distributed systems, and building high-performing technical teams.
Use MMM to prioritise prompt themes, measure incremental GEO lift, and improve GEA efficiency with Google Analytics, Adobe Analytics and sales data.
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Only 13% of the domains ChatGPT cited ranked in Google's top 10 for the same prompt. Meikai tested two 2026 studies on ChatGPT, Gemini, AI Overviews and AI Mode.
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How Meikai turns visibility evidence into actionable plans, reviews on-site drafts with a critic model, and uses evaluations to improve its optimisation workflows.
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Criteo reports that Interparfums achieved 45.5% higher combined visibility when ChatGPT ads appeared. The measurement design offers a model for future campaigns.
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Generative engine advertising is paid, labelled placement inside AI-generated answers. What GEA means, where you can buy it in 2026, how targeting works without keywords and how it differs from agent ads.
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Generative Engine Advertising is the in-LLM placement. Advertisers need an independent partner to decide where to spend, optimise the buy and measure lift. We compare Meikai, Evertune and Profound on that job.
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We analysed luxury discovery across thousands of prompts with Bain and Comité Colbert. Here is what the data says about enterprise GEO for luxury brands.
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Meikai's response-tracking volume grew 245× while external monitoring recorded 99.98% uptime and a 226 ms p75 response time. Here is the operating standard behind enterprise GEO.
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Meikai tracked 997,614 Alibaba Product Insights citations through July 21, including a brief June content revival and a second removal. The latest data shows sharply different persistence across AI platforms.
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Most brands measure AI visibility backward, starting from the dashboard instead of the demand. One customer's logs show 535 ChatGPT fetches producing 6 visits, which is why the prompt set has to come first.
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