Author

Jean-Baptiste Pringuey

Co-Founder & CTO

Jean-Baptiste is a seasoned engineering leader with over 18 years of experience building and scaling complex platforms.

He co-founded Hyphen (acquired by Betterworks), later scaled Salesforce's platform as Senior Engineering Manager, and served as VP of Engineering at Teads. He specialises in platform architecture, distributed systems, and building high-performing technical teams.

Articles by Jean-Baptiste Pringuey

GEO earns it, GEA buys it: GEO earns the citation inside an AI answer, GEA buys the in-LLM placement, and one planning layer classifies each context as Buy ads, Defend, Organic first or Monitor.

Aug 4, 2026

Best GEA platforms in 2026: measuring lift and spending smarter on LLM ads

Generative Engine Advertising is the in-LLM placement. Advertisers need an independent partner to decide where to spend, optimise the buy and measure lift. We compare Meikai, Evertune and Profound on that job.

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Generative engine advertising defined: a paid, labelled placement inside an AI answer, bought from the AI platform, targeted by buyer context instead of keywords.

Aug 4, 2026

What is generative engine advertising (GEA)?

Generative engine advertising is paid, labelled placement inside AI-generated answers. What GEA means, where you can buy it in 2026, how targeting works without keywords and how it differs from agent ads.

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Aug 3, 2026

Enterprise GEO for luxury brands: what we learned with Bain and Comité Colbert

We analysed luxury discovery across thousands of prompts with Bain and Comité Colbert. Here is what the data says about enterprise GEO for luxury brands.

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Meikai production reliability from January to June 2026, showing 99.98% uptime, 226 millisecond p75 response time and 245 times response-tracking growth.

Jul 30, 2026

Growth without compromise: building GEO enterprises can trust

Meikai's response-tracking volume grew 245× while external monitoring recorded 99.98% uptime and a 226 ms p75 response time. Here is the operating standard behind enterprise GEO.

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Alibaba Product Insights citation retention by AI platform in July 2026.

Jul 23, 2026

Alibaba removed the pages. AI platforms kept citing them.

Meikai tracked 997,614 Alibaba Product Insights citations through July 21, including a brief June content revival and a second removal. The latest data shows sharply different persistence across AI platforms.

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Conversational prompts organized into a representative AI visibility measurement model.

Apr 8, 2026

Why prompt modeling is the foundation of AI visibility

Most brands measure AI visibility backward, starting from the dashboard instead of the demand. One customer's logs show 535 ChatGPT fetches producing 6 visits, which is why the prompt set has to come first.

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